“It’s not every day that nature decides to support a brand”
The day after Christmas, at 6:30 am, Mastercard held a unique sale tied directly to the eclipse. The region hadn’t seen a similar eclipse for 172 years, making this the ideal opportunity to capitalise on the logo-lookalike in the sky. Since astronomy plays an important role in the region, we swung the buzzing conversations to be not only about the sight of the century, but also the sale of the century.
- Cannes - 1 Bronze, 4 Shortlist - Brand Experience & Activation
- Clio - 1 Gold, 2 Merits
- New York festivals - 3 Golds, 1 Silver, 1 Bronze and 3 Shortlists
- Lynx - 5 Bronze
- Loeries - 1 Grand Prix, 3 Golds, 1 Bronze
- Caples Awards - 1 Gold - Creative use of Data
- The Webby - 1 Gold - Real Time Response
- Ad Stars - 4 Golds, 4 Silvers, 1 Bronze
- AME awards -1 Gold
- D&AD - 1 Shortlist
- one show - 1 Shortlist
- PHNX AdForum - 2 Golds, 1 Bronze
“Mastercard hijacked an eclipse
with an Astronomical Sales”