/ Associate Creative Director (ACD ART)
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You're Speaking

 

For CCAA language course, speaking English for the first time is a great moment. In this film, the main character decides to make it even greater. Kind of wish we had travelled to Times Square to shoot this piece. But instead of taking a plane, we had a huge hangar, lots of chroma key, Argentinian 3d experts, hours of rendering and a crew of 110 people to go there.


 
 
 

Brazilians have an expression to describe that social media recognition when you do something great: we call it CHUVA DE LIKES – or RAIN OF LIKES. But how would it feel to experience this rain in real life?

To show how good it feels to realize that you are speaking English for the first time, CCAA course portrayed a different rain of likes. In this film, the rain happens for real in New York City, instead of happening online. Wouldn't you love it if you were a teen?

The social film:

 
 
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