Kinokuniya, Time to Read, show how many books could be read with the time we spend on social networks. And it is that the study revealed that the average weekly time spent on social networks is 8 hours. To make it more eye-catching, the campaign creators split that time between existing social networks. This time it became books that an average person could read. The shocking results were : 43 books with time spent on Instagram, 35 on Facebook, 22 on Twitter, and 42 on TikTok and YouTube.

Watch the video:

Cannes Lions

Cannes Lions 2023 - Bronze - Commerce

Cannes Lions 2023 - Shortlist - Creative Data

Cannes Lions 2023 - Shortlist - Media

Cannes Lions 2023 - Shortlist - Outdoor

New York Festival - AME AWARDS 2023

1 X Gold

1 x Bronze

Dubai Linx

2 x Grand Prix

1 x Gold

1 x Silver

Cresta

3 x Bronze

Effies

Gold x 3 / Silver x 1 / Bronze x 1