A special edition of the The One Show Annual, containing only works with a woman in the creative team.
“We need woman at all levels, including the top, to change the dynamic, reshape the conversation, to make sure women`s voices are heard and heeded, not overlooked and ignored””
“We need to rethink the way agencies operate and apply a female perspective to the way agencies are run”
The female empowerment is a theme more and more present in advertising. But as we see this, the creative department of advertisign agencies still have very few women. There are plenty of female producers, planners and account executives, but too few women as art directors, designers, copywriters and creative directors. To prove it, we created a special edition of the One Show Vol. 37 containing only works that has a woman in the creative team. Thus, 61% of the annual disappeared. But in the remaining work we find something interesting: the higher the pencil, the higher the percentage of women in it. We will send this annual to creative directors worldwide, emphasizing this numbers. They will see that when a woman is in the work, it gets better. More women in the creative departments, more empathy and equality in the communication for brands and people.
Gold Pencil - One Show 2016
Client Pitch - One Show 2016
Gold - Clio Awards
Fiap - Sol de Plata
El Sol - Sol de Plata
http://propmark.com.br/premios/miami-adschool-rio-conquista-lapis-de-ouro-e-the-client-pitch-no-young-ones-college-competition
http://mais.espm.br/inovacao-criatividade/quando-propaganda-premia-uma-discussao-sobre-genero