A revolutionary concept to denounce sexual harassment.
To make men see the harassment women face when going out, Schweppes created “Dress for Respect”. It’s a dress made with an ultrasensitive tissue that registers every touch received. 3 different women wore the Dress for Respect to a popular nightclub in São Paulo, Brazil. As they made their way to the bar, the dress sent to a control unit every information in real-time of the unconsented touches (where they happened, the intensity and duration, for example) they received from men who tried to approach – or simply put their hands on them.
Cannes Lions 2018 - Glass - Bronze Lion
Cannes Lions 2018 - Shortlist - Creative Data
Cannes Lions 2019 - Shortlist - PR
Cannes Lions 2019 - Shortlist - PR
One Show - Bronze - Integrated Digital & Physical Product - 2019
D&AD - Finalist - PR Use of Events and Stunts - 2019
Wave Festival - PR - Silver - 2019 / Outdoor - Silver - 2019
Prêmio Colunistas - PR - Silver - 2019