To make men see the harassment women face when going out, Schweppes created “Dress for Respect”. It’s a dress made with an ultrasensitive tissue that registers every touch received. 3 different women wore the Dress for Respect to a popular nightclub in São Paulo, Brazil. As they made their way to the bar, the dress sent to a control unit every information in real-time of the unconsented touches (where they happened, the intensity and duration, for example) they received from men who tried to approach – or simply put their hands on them.

The Dress for Respect